TIM WILD
Tandem Vice President
Internet and Electronic Commerce
Good Morning.
As most of you already know, in this business too often when we
talk about rather high-level technologies we may not communicate
clearly how these technologies
benefit customers.
Today we are going to make our ITP vision crystal clear, and show
how ITP benefits real businesses in the real world.
What we are introducing, after all, is more than just technology, it
is a business architecture.
This is not blue sky and speculative.
It is real, it is tangible and it is available.
These are products you can build a business on.
As we have already said, for commercial activity to flourish on
the net requires a foundation of trust.
I think that there is little doubt that Tandem has an enormous
bank of trust in the industry and among our customers.
What we are now doing is extending and scaling the technology
that enables trust into new areas of interactive electronic
commerce.
What's essential is mapping appropriate technology solutions to
key aspects of a business.
So before I introduce our new products, I'd like to introduce you
to the architecture of Tandem's ITP.
The core asset of any modern business is its information base. Machinery
comes and goes, but the database goes on and on.
Up until now most of the data a business stored was only text and
numbers. Now envision a quantum leap in stored data with multiple, rich, new
media types. Obviously you need to have the most capable technology to
manage it.
The Internet is generally served by a network of machines, you
need to have unified and integrated management of it all.
If commercial information is moving, you need to have secure
messaging that complies with accepted standards.
If your site has web pages, and I think it's a safe assumption
that it probably will, you'll need to manage those pages, the
underlying code including Java and ActiveX, and the site itself.
Communications?
Absolutely, and the highest speeds as soon they become available
both for private and public networks. This needs a continuos
forward path.
If you are selling information, whether it is text, audio, video,
whatever...you need to manage the rights and secure that data so
it is only accessible by those who have made appropriate payment.
The Internet and intranet are client/server environments. The
current model of client/ server has three tiers that span a
multitude of hardware and OS platforms. ITP architecture has to
go cross platform to work with established and emerging object
management standards, such as CORBA.
Above all else, if you are building ITP, don't forget the middle
word is "Transaction." So obviously, you are going to want to
manage transactions.
At the center of this ITP solar system is the star...
...ServerNet. Tandem's ServerNet.
ServerNet is the most revolutionary architectural innovation
since RISC and SMP. It is the world's first SAN, system area
network. ServerNet provides massive system and IO bandwidth by
not forcing data through the processor at every datapath.
This is particularly relevant in the Internet/Intranet world.
So how does all this manifest as real products?
Let me take you on a brief tour of our ITP solution server family and
you'll see how we have aligned these needs of ITP with our
technologies, and map them to a business.
Today, we are announcing 6 ITP solution servers, packaged for what
we have identified as 6 critical aspects of a business.
ITP Messaging, ITP Commerce, ITP Intranet,
ITP Matrix, ITP Media and ITP CTI.
Let me introduce you to our new server family.
Messaging is an area where traffic has grown enormously in the
past two years. Most of it on public networks.
Certainly there is an explosion of e-mail traffic.
And now that e-mail traffic is starting to carry more voluminous,
media-rich attachments.
However, one of the most important messaging application is EDI,
or electronic data interchange. And most of that information
traffic moves along private networks.
The cost of utilizing and maintaining secure private networks is
extremely expensive. Now it is possible to move that traffic to
the less costly public network, the Internet. Possible, as long
as there is security and integrity.
Now Tandem introduces ITP Messaging.
Historically, we have long been the leaders at secure EDI
technology on private networks. Now we are extending that
expertise to the Internet. From the private space to the more
cost-effective public space.
This is an easily implementable solution that can save businesses
a fortune.
In order for electronic interactive transactions to take off.
You've got to have people believing in it. There needs to be
confidence and trust. And you've got to make it compelling enough
that people will want to use it.
Tandem's ITP Commerce enables both.
One example of a commercial activity that is already emerging is
home banking. No one likes having to deal with the bank, but it's
a part of life.
Home banking offers a friendlier, more relaxed setting that
empowers the individual, and enables the bank to push service out
to their customers.
Right now the interface of homebanking is not compelling, but
suppose it looks like this.
This may look like fun and games, but behind this game-like
facade are real live transactions, real services, real banks and
real money.
Tandem's ITP Commerce can handle millions of these
transactions at once, serving both the graphic elements and the
business aspects of the underlying interactions. All with perfect
security and trust.
This model applies not only to banking, but to any sort of
retailer or catalog business that realizes the value
of the net.
The intranet is a compelling business and user proposition. The
intranet is the first paradigm shift in computing that hasn't
required business to scrap every bit of hardware and/or software they own.
However, despite the simple front end, the real work is in
gathering all the pieces together.
We offer Tandem ITP Intranet as the solution to help unify
an organization. To build your infostructure. It is based on
Microsoft's NT server, IIS and BackOffice.
If you are running a business on the intranet, chances are that
you will be connected by public networks, so it must be secure.
So where does interactive fit in?
Well, if we really are talking about workgroups, wouldn't it make
sense if all the people involved in a group effort could work
with the same document in real time?
Say you and an associate on the other coast are charged with
formulating a budget for your division. With an interactive web
based application enabled by ITP, you could both see and
manipulate data on the same document at the same time.
This puts everyone on the same page.
Some businesses have already made significant investments in
private networks and hardware specific applications that
customers are unable or unwilling to give up.
The Tandem ITP Matrix is a bundle of cross-platform
software products, tools and services designed to help you
integrate legacy applications
with the Internet and corporate intranets.
The base configuration of the iTP Matrix Server includes
components which enable customers to tie web servers, FTP servers,
database servers, application servers and Tandem Pathway servers together
into a single,
integrated web-enabled information delivery system. This is
particularly useful for building full-scale electronic commerce
infrastructures.
As desktops become more powerful, and more and more bandwidth is
available for moving media rich content across the web, such as
audio and video, there is still the back-end story that must be
dealt with.
How can a business manage and distribute these large digital
properties without performance bottlenecks.
And if digital assets, such as music or video on demand, are actually the
product being sold on line? How can that business collect and
track payments for the requested products.
Tandem's ITP Media can easily meet the low-latency
high-bandwidth requirements to deliver this rich media content.
One of the important aspects of interactivity is having the
network respond within what we'll call an interactive time frame.
As an example, if you are on a site that sells CDs you want to
click on a title and want to hear the music, right away. Then decide
if you wish to perchase the whole CD.
If the digital media is photos or articles or something less
tangible than a CD, you're going to need a way of collecting
small increments of payment, or nanopayments as well as managing
the rights for that usage.
We are working with the some of the most innovative companies in
the nanopayment field and have made that a fundamental part of
our ITP Media.
As you can see, ITP Media is more than just a way to
move media onto the net quickly. It's a way to make media
transactions on the net a viable business.
Most businesses that are consumer-oriented have already made very
large investments in CTI, or Computer Telephony Integration.
That gives them the ability to identify incoming callers, and
match them up to personal data from a database before the
phone is even answered.
Usually the person at the Call Center sees a screen pop, so that
know a good deal about the caller.
That is all a part of relationship management.
Make it easy for your customers. Know what they need so that you
can serve them better.
At the same time many companies are putting up web sites that
offer information about their products and services.
The problem is, that these companies are building two information
systems that are isolated from one another. For a service
oriented company, that is a problem because the customer is not
necessarily getting the help they need without human
interactivity.
Tandem ITP CTI provides that leap.
The web and the call center become integrated into one
information system that enables the customer to self-serve, and
when necessary, have an instant and direct link to a call center
agent who knows exactly what they are looking for.
Now I'm going to show you how these two streams of information
merge together to help businesses build relationships with
customers.
Suppose I'm interested in a vacation, not an altogether
outlandish notion.
(Travel demo-- transcript not available)
This is relationship management. And making customers feel
empowered and call agents more able to serve them intelligently
is good for business.
And now I'd like to hand it back to Roel. Thank you.